If you pre-ordered a digital copy of NBA 2K14 from the PlayStation Store in the USA, Canada, Mexico, Brazil, Argentina, Chile, or Colombia, you may not have received your 5x5 (25-character) code for the King James pre-order bonus content yet. If you haven't, you should receive this via the PS Messaging system soon. We apologize for the delay, and are working with our partners at Sony to resolve this as soon as possible.
Update (10/1/2013, 14:15 Pacific Time):
King James codes should start going out today, and all pre-order customers should receive their codes through PSN Message by tomorrow, 10/2. We apologize for the delay.
When you receive the code, it must be redeemed in-game, rather than through the standard PSN Marketplace. For more detailed instructions, please see this article.