The team is aware of an issue with NBA 2K15 on Windows 7, where some users may receive the following error:
SYSTEM_SERVICE_EXCEPTION – 0x0000003B
If you are receiving this error, it's because the game is running on a a version of Windows 7 that never ran Windows Update.
The solution to this issue is to install the latest Windows update, or you can directly install the hotfix from Microsoft.
Remember, All-Stars: Always make sure you have the latest Windows Update installed.